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How do I Create Locally Targeted Content?

Create Locally Targeted Content

If you think only e-commerce businesses need to worry about keywords, think again. Local businesses can attract more customers too — simply by targeting local keywords in their content.

A lot of general content marketing strategies also work for local SEO, but the key difference is the type of keywords you use. For local SEO, the keywords need to be more specific to your location — even down to a neighborhood or a single city block. This can make it a bit harder to work them into your content naturally, but with some planning and practice, you can boost your local search rankings.

What Are Local Keywords?

Local keywords are search terms tied to a specific location. Businesses use them to make sure their website, blog posts, and business listings show up when people search for products or services in a particular area.

Create Locally Targeted Content
Create Locally Targeted Content

For example, a pizza restaurant in New York City might use terms like:

  • Best pizza in NYC
  • NYC pizza delivery
  • Top pizzeria in Manhattan

Using local keywords is crucial for businesses that rely on local customers, like restaurants, salons, or service providers.

Also Read: How can Guest Posting Improve SEO?

Why Are Local Keywords Important?

Local keywords help businesses show up when nearby customers are searching for products or services. About 50% of people who do a local search on their phone and 34% of desktop users visit a business they find online within a day. That’s why showing up in local search results matters.

Create Locally Targeted Content
Create Locally Targeted Content

Here’s why targeting local keywords is a smart move:
✅ Helps you reach the right audience — people searching for local products and services.
✅ Makes your content more relevant to local searches.
✅ Gives you an edge over local competitors.
✅ Improves search rankings on Google and other search engines.
✅ Boosts visibility on Google Maps and business directories.
✅ Attracts more mobile users searching for nearby options.
✅ Builds a stronger connection with your local community.
✅ Increases valuable leads and conversion rates.

How to Start Targeting Local Keywords

Want to get your business to rank better locally? Follow these steps:

Create Locally Targeted Content
Create Locally Targeted Content

1. Understand Your Local Audience

Figure out who your local customers are and what they need. Think about the problems they want to solve and the language they use when searching.

  • Survey your current customers.
  • Check local forums and social media groups.
  • Create buyer personas to better understand your target audience.

Also Read: How can I Fix Common Local SEO Mistakes?

2. Do Local Keyword Research

Use tools like Google Keyword Planner or Ahrefs to find the most popular local search terms.

  • Include city names, neighborhood names, and other location-specific terms.
  • Focus on a mix of broad terms and specific local phrases.
  • Example: A dentist in downtown Chicago could target:
    • Teeth whitening
    • Teeth whitening Chicago
    • Teeth whitening downtown Chicago

3. Analyze Competitors

Check out what local competitors are doing.

  • Use a tool like Local Falcon to see which local keywords your competitors rank for.
  • Identify gaps where you can outperform them.
  • Learn from what’s working for others and adapt it to your strategy.

4. Check Google Business Profile Insights

Google Business Profile shows you how people are finding your business.

  • Go to the “Discovery searches” section under Insights.
  • Look for search terms that are driving traffic and add them to your content.

5. Use Long-Tail Location Keywords

Long-tail keywords are more specific and often easier to rank for.

  • Example: Instead of “pizza delivery,” target “late-night pizza delivery in Brooklyn.”
  • These terms might have lower search volume, but they tend to attract more serious buyers.

Also Read: What are the Key Ranking Factors for Local SEO?

How to Add Local Keywords to Your Website

Create Locally Targeted Content
Create Locally Targeted Content

Once you have your list of local keywords, here’s where to use them:
✅ Homepage – Mention your location naturally in the text.
✅ Service Pages – Include local terms relevant to the service.
✅ Contact Page – Add your address and service area details.
✅ Blog – Write locally focused content, like neighborhood events or local news.
✅ Meta Tags and Headers – Add local keywords to your title tags and headers.
✅ Landing Pages – Create specific pages for different locations you serve.

If you don’t have a blog yet, start one! It’s a great way to target more local search terms and keep your site fresh with new content.

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