How do I Optimize My Google My Business Profile?

Google My Business (GMB) is a free tool that helps you share key details about your business when it appears in Google Search and Maps. It’s more than just a name and website link—you can add photos, videos, contact details, business hours, and even a booking link. Plus, with Google Maps and Street View, customers can see exactly what to expect before they visit.

One important thing to note: Anyone can suggest edits to your business profile. That means it’s crucial to check your listing regularly to ensure the information is accurate.

Why Google My Business Matters

Your Google My Business profile is one of the most important tools for boosting your local visibility. When people search for businesses like yours, GMB helps you show up in Google’s Knowledge Panel (the box on the right side of search results) and the local map pack—the three business listings that appear at the top of Google Search results. If you’re not optimizing your GMB profile, you’re missing out on a big opportunity.

How to Set Up Your Google My Business Profile

If you haven’t already set up your GMB profile, follow these simple steps:

1. Go to Google My Business and click “Manage now.”
2. Enter your business name and click “Next.”
3. Add your address or select “I deliver goods and services to my customers” if you don’t have a physical location.
4. Choose a business category that best describes what you do.
5. Enter your phone number and website URL.
6. Verify your business. Google usually sends a postcard with a verification code, but some businesses may qualify for phone or email verification.

Also Read: How does Mobile Optimization Affect Local SEO?

Optimizing Your Google My Business Listing

Once your business is verified, it’s time to optimize your profile to improve your search rankings and attract more customers. Here’s how:

• Use your actual business name. Don’t add extra keywords—it’s against Google’s rules and can get your listing penalized.
• List a local phone number. A local number helps Google verify your business as legitimate.
• Keep your business hours updated. Let customers know when you’re open, especially on holidays or special occasions.
• Write a compelling business description. Tell people who you are and what you offer, but avoid stuffing it with keywords—Google doesn’t use this for rankings.
• Upload high-quality photos. Include images of your storefront, interior, products, or services. The more visuals you have, the better!
• Add videos if possible. Short, engaging videos (under 30 seconds) can help customers connect with your brand.

The Power of Reviews

Customer reviews are one of the biggest factors in local search rankings. The more positive reviews you have, the more likely potential customers will choose your business over competitors.

• Encourage customers to leave reviews. A simple follow-up email or a friendly request at checkout can go a long way.
• Respond to all reviews—good and bad. Thank customers for positive reviews and address negative ones professionally. This shows potential customers that you care about feedback and are willing to improve.

Also Read: What are Best Practices for Local Landing Pages?

Additional Features to Boost Visibility

• Attributes: Highlight unique aspects of your business, like “pet-friendly” or “outdoor seating.”
• Questions & Answers: Monitor and respond to customer questions promptly.
• Google Posts: Share updates, promotions, and events directly on your profile.

Your GMB Profile is Your New Homepage

Many people will decide to visit your business based on your GMB profile—sometimes without even clicking through to your website. That’s why keeping your profile complete, accurate, and engaging is essential. A well-optimized GMB listing can increase customer trust, drive more traffic, and ultimately boost sales.

Start optimizing your Google My Business profile today and make sure your business stands out in local searches!