What Features Should I Look for in SEO Reporting Tools?

SEO (Search Engine Optimization) is one of the most important marketing skills you can learn.

If you know how to analyze SEO and track performance, you can show the value of your content marketing to your manager or CEO. You’ll also be able to create campaigns or strategies that improve your brand’s search engine rankings for the right keywords.

In this blog, we’ll explain what SEO is, how it works, its benefits, and the best SEO analysis tools for beginners.

Want an easy reference for SEO tools? Download our checklist! It covers everything you need to do an effective SEO analysis.

Why is SEO Reporting Important?

SEO analysis gives you deeper insights into where your website’s traffic is coming from. It also helps you understand how visitors interact with your site.

By knowing what your audience needs and how they behave, you can create content that’s more relevant and useful. This makes sure your time and money are spent where they’ll provide the best return, delivering SEO-optimized content that Google can index.

Without analyzing and reporting on your SEO efforts, your content and brand might fall behind in search rankings.

SEO reporting tools help you track trends, spot issues, and track your performance. These tools give you valuable insights to adjust your strategy and improve SEO across your website, blogs, social media, and more.

Today, there are plenty of SEO tools that provide detailed reports on your on-page and off-page SEO performance, helping you identify areas that need improvement.

Let’s take a look at some great tools to help you track, analyze, and improve your SEO.

Also Read: How do I Choose the Right SEO Software?

1. Google Analytics and Google Search Console

Google Analytics (GA4) is one of the most trusted tools for digital marketers. It provides detailed insights about your audience, including demographics, engagement, and browsing habits.

Google Search Console helps you measure SEO performance based on your search goals. Together, these tools offer key metrics like:

Google Search Console:

• Impressions
• Clicks
• Average position
• Click-through rate

GA4:

• Organic sessions
• Organic conversions
• Average session duration
• Bounce rate
• Engagement rate

Other tools like SEMRush and Ahrefs track additional SEO metrics like domain authority, backlinks, and referring domains. You can also use Looker Studio (formerly Google Data Studio) to create custom reports from this data.

Pro tip: If you’re looking for an alternative to Google Analytics, try URL Profiler. It combines data from GA4 and Google Search Console into one simple dashboard.

2. KWFinder

If you want to analyze keywords and share your findings with your manager or CEO, KWFinder is a great tool. It’s easy to use and visually intuitive, making it perfect for beginners.

KWFinder helps you find keywords based on domain searches and lets you see which keywords your competitors are using. It also shows you:

• Keyword difficulty and competition levels
• Search volume trends
• Relevant keyword suggestions with search volumes, difficulty, and PPC costs
• Popular questions related to a keyword, which is helpful for optimizing existing content

Once you’ve gathered your keyword data, you can export it into a CSV file to share with your team.

Also Read: Which Tools are Best for a Technical SEO Audit?

3. Unbounce Landing Page Analyzer

User experience (UX) is crucial for SEO, and Unbounce helps with on-page SEO analysis. Its landing page analyzer tool evaluates your page’s UX and SEO performance.

By entering your URL and target keywords, Unbounce provides a report that includes:

• Page speed
• SEO performance
• Trust & security scores
• Message Match (how well your content matches what users expect)

This report also includes a color-coded list of actions to improve your page’s UX, content, and design, helping you boost your SEO rankings.

4. PageSpeed Insights

Page speed impacts your SEO performance, and PageSpeed Insights is a great free tool for checking how fast your pages load. It gives you detailed recommendations to improve performance on both mobile and desktop versions of your site.

This tool helps you identify any areas where your site is slow and suggests actions to improve speed, which is an important ranking factor.

Other SEO Reporting Tools to Consider

Here are a few more SEO tools worth checking out:

• SEMRush: A powerful tool for keyword research, with a user-friendly interface.
• AnswerThePublic: Helps you find popular search queries and content ideas based on autosuggest data.
• Screaming Frog: Excellent for technical SEO and on-page optimization.
• Ahrefs: An all-in-one tool for site audits, keyword research, and rank tracking.
• Moz: Great for backlink analysis and rank tracking.
• SparkToro: Helps you research your audience’s interests and the content they engage with.

Also Read: Which Chrome Extensions Help with SEO?

Use SEO to Improve Your Campaigns and Drive Conversions

With so much competition online, companies need marketers with SEO skills to improve their visibility. If you want to learn more about SEO, sign up for our certified Search Marketing Course with Neil Patel. It covers everything from SEO setup to content optimization and analytics. Sign up today to get started!